Chanel #5 Essay Example | Topics and Well Written Essays - 500 words

Chanel 5 - Essay Examples a public communication mode owing to the high amount of tribe receiving the message at the same time and is used by Chanel 5 to make the clients understand they know and fee their motives for purchasing the course products (Hughes., & Fill, 2008 28). Advertising allows Chanel 5 to reach a large amount of geographically displaced customers at the lowest cost.Posters are used as a communication channel at Chanel 5 containing graphic and text elements describing the products quality, design, user experience, and contact information to the company (Green, 201214).Television is used as a communication channel of advertising through infomercials aimed at promoting Chanel 5s products. Infomercials promote the products through discussing product pricing, benefits, user experience, and purchase lines. Television advertising allows for a large consumer reach.Sponsorship of events and programs by Chanel 5 allows for the recognition of the business by both participant s and those interacting with the event allowing product information to be sent through T-shirts and other materials promoting the event.Product design involves effective and efficient development of new-sprung(prenominal) ideas by Chanel 5 to produce new products that meet consumer taste and preferences resulting in increased in loyalty and commitment of consumers to the company. This communication channel acts as a competitive advantage of the business and augments consumer acceptance of the Chanel 5s products.Website Chanel 5 provides information on the products quality, design, offers for the customers, information on promotions and programs, and allows satisfied clients to provide their testimonials (Varey, 2002 74). The website also allows Chanel 5 to communicate company information including store location, new product offerings, and corporate responsibility activities. The Chanel 5s website is also used for communication with the customer to allow customer feedback for inte rnalisation in